CKS Corporate Finance

Advised the management and shareholders of OpenBack on their sale of shareholding to X (formerly Twitter) in March 2022.

CKS Finance advised the management and shareholders of OpenBack on their sale of shareholding to X (formerly Twitter).

OpenBack is a mobile engagement platform specializing in delivering real-time notifications to app users. Founded in 2015 and based in Dublin, Ireland, OpenBack uses on-device data processing to personalize and optimize notifications, enhancing user engagement while prioritizing privacy and data security.

X (formerly Twitter) is a global social media platform launched in 2006, known for its real-time microblogging service that allows users to post and interact with messages called “tweets,” limited to 280 characters. X rapidly became a vital tool for public discourse, news dissemination, and social interaction. It enables users to follow others, engage in trending topics through hashtags, and participate in global conversations.

The acquisition of Openback was aimed at bolstering Twitter’s push notification capabilities to improve user experience by making notifications more relevant and timely.

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