CKS Finance advised the management and shareholders of Newport Brands on their acquisition of C&C Group’s soft drinks arm as part of an MBO. The hybrid funding mix utilised to secure the deal involved CKS raising both equity and a working capital debt arrangement for Newport with Bibby Financial Services to finance growth plans.

Imbibe drinks, trading as Newport Brands, is a company that owns, distributes and markets some of Ireland’s most-loved drink brands including Tipperary Water, Boost Energy, and Fentimans. It was set up by former C&C ​​Commercial Director Keith O’Haire. The company is also backed by Niall McGrath and Tom Gannon, founders of Fulfil Bars, who each own c. 14% of the company.  The business is now aiming to double the portfolio’s current turnover of c. €14m in five years through a dual-pronged approach of investing in the existing brands and winning new distribution agreements. 

C&C Group plc is an Irish manufacturer, marketer and distributor of alcoholic drinks, particularly cider, as well as soft drinks. Well-known products include Magners Cider and Club Orange. It is publicly listed on the London Stock Exchange.

This acquisition allowed C&C Group to turn away from its soft drinks and focus on its alcoholic beverages. Having run C&C’s soft drinks arm for years, O’Haire is well-positioned to understand the potential these brands can bring to Newport Brands.